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Tuesday, January 25, 2011

Sun Cellular Aggresively Expanding this 2011

Sun Cellular, the third player in mobile telecommunications in the Philippines is aggressively expanding to match Smart Communications and Globe Telecom.  The “no signal” problem that is experiencing as of this writing by selected accounts maybe the cause of the system enhancement and expansion by the network.

Digital Telecommunications Phils. Inc. (Digitel) is spending $350 million this year, or roughly the same amount as last year, for its capital expenditures, primarily to boost its wireless mobile services network nationwide.

Digitel president James Go told The STAR that by the end of this year, their mobile brand Sun Cellular would have the same number of cellsites as the other two telco players (Smart Communications and Globe Telecom) in almost all regions of the country.

Digitel’s wholly-owned subsidiary Digitel Mobile Phils. Inc. (DMPI) operates the Sun Cellular brand which currently has 16 million subscribers.

“In 2010, Sun Cellular is the first telco in the Philippines to achieve one million postpaid GSM subscribers. In 2011, we are confident we can achieve robust growth in both 2G and 3.5G as we continue our strong rollout of cellsites,” Go said.

He noted that 2010 was a competitive year for the telecommunications industry as it experienced a single-digit growth.

“The industry also achieved breakthroughs in both 3G and 3.5G (HSDPA) offerings. Consumers have had good experience, especially as new terminals came on Android, Blackberry, iPhone, among others. All in all, it was an exciting year for technology. This year, we expect further developments in 3.5G. New Android phones are also getting exciting. We are optimistic both about the telco industry and the economy in general. The people have also increased confidence and trust,” he added.

From almost 7,000 cellsites as of end-2010, Digitel aims to end 2011 with 8,500 to 9,000 cellsites. -By Mary Ann Ll. Reyes (The Philippine Star)

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